United, Bears sign naming rights for Soldier Field lounge

| April 14, 2008

As a Bears fan, I wanted to circulate this news item.  Encouraging that United is doing marketing on this scale – on a related news item, fares going up on United.

United Airlines has signed an agreement with the Chicago Bears that gives the Chicago-based carrier naming rights to the former Cadillac Club lounge at Soldier Field.

The seven-year marketing arrangement takes effective immediately.

The new United Club will encompass the airline’s Rhapsody advertising theme with artwork depicting the city of Chicago, the Bears and United.

The club is a 47,000-square-foot, three-level lounge area that’s available to fans who hold club and executive suite tickets.

Category: Humor

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