BioImagene Appoints Former GE Healthcare Executive as Global Customer Care Executive for Digital Pathology Customers

Frequent readers of this blog appreciate that companies I mention appear in boluses as press releases from those companies "hit the wires".  Recently this company has been BioImagene who recently announced the appointment of Rajeev Agarwal as Vice President, Global Customer Care.

The press release mentions "Rajeev will spearhead efforts to develop a world class infrastructure to provide BioImagene customers the best experience from pre-sales to post implementation, with round the clock support and service after the systems have been installed. By developing innovative approaches to customer care the company hopes to provide both proactive and reactive customer care to enhance user experience. Rajeev will also have the added responsibility of driving BioImagene’s strategy for developing the emerging digital pathology market in Asia."

The release goes on to say "Dr. Ajit Singh, CEO BioImagene, commented, “Rajeev’s proven expertise in developing international markets and in customer centric GE businesses makes him an asset to our team. We view our customers as our highest priority. By blending innovative technology with the human interface we seek to promote a great relationship between our company and our customers."

"Prior to joining BioImagene, Rajeev worked at GE Healthcare for over 7 years in the HealthCare IT and Diagnostic Imaging businesses. He received GE India’s prestigious President and CEO award for demonstrating Growth Trait Clear Thinking and Leadership in 2006. In GE Healthcare he worked in various functions like R&D, Market Development and Services, and incubation of new opportunities in emerging markets. Rajeev also managed 8 product lines in the clinical information systems domain with R&D teams in India, China and Korea for the US and Asian markets."

This particular news strikes me on several fronts – in addition to the appointment of Dr. Singh recently from Siemens BioImagene now adds Mr. Agarwal to their executive management team, from none other than GE who of course has recently formed a new venture with UPMC called Omnyx mentioned on this blog several times (see: GE and University of Pittsburgh Medical Center Launch New Business to Digitize and Revolutionize Disease Detection).

The other part that strikes me is an emphasis on the growing international market, customer care and inasmuch 24/7 customer support.  While there are some vendors who have focused on the Asian market it appears BioImagene will continue to bring innovative products here as well as abroad with new opportunities they see in emerging markets. 

This company has obviously been very active lately and have ramped up their business initiatives.  It will continue to be an exciting story to follow and the deliverables to come and how others in the market respond.