The A-to-Z of Vitamin D: Why It’s Today’s Hottest Lab Test

How Labs can deliver maximum clinical and financial value with Vitamin D testing

YOUR PRESENTER: Dr. Bruce Hollis, PhD, Director, Pediatric Nutritional Sciences Medical University of South Carolina Justin Clark (Moderator), THE DARK REPORT, Spicewood, TX

Demand for Vitamin 25(OH) D testing is going through the roof! In recent years, it has been, hands-down, the fastest-growing test by volume. Your lab has an unprecedented opportunity to take advantage of this growth and add value to physicians and patients by increasing your clinical knowledge about Vitamin D. Get information on the latest developments in Vitamin D testing when you join THE DARK REPORT and DARK DAILY for this exceptional audio conference, "The A-to-Z of Vitamin D: Why It's Today's Hottest Lab Test," on Wednesday, February 24, 2010.

Here's just some of what you’ll learn during this insightful 90-minute conference:

• The basics of Vitamin D2 and D3.

• The different testing methodologies, from immunoassay to mass spectrometry.

• Insights into the sources of Vitamin D and how the body metabolizes it.

• The most recent clinical studies linking Vitamin D insufficiency to a surprising number of diseases.

• Why new research findings are changing the way many physicians manage Vitamin D in their patients.

• The politics of Vitamin D in the scientific and payer communities.
• The debate on what are sufficient/insufficient levels of Vitamin D.

• How the choice of reference ranges for different Vitamin D test methodologies affects physician and patient response.

• Why your own Vitamin D level may be under what's necessary for optimal health.

• The future demand curve for Vitamin D testing: Why more testing is likely.

…and much more!

This audio conference features expert Bruce Hollis, Ph.D., Professor of Pediatrics and Neonatology at the Medical University of South Carolina. He is recognized as the inventor of the first successful Vitamin A immunoassay in the 1980s and is a well-known international authority on Vitamin D. In fact, the depth and breadth of his insights about Vitamin D and its essential role in optimum health motivated a number of experienced pathologists and laboratory scientists to leave last year's Executive War College to purchase Vitamin D supplements!

Listen as Dr. Hollis provides details of recent clinical studies that will help explain how new knowledge about Vitamin D is changing the role it plays in a growing number of conditions and diseases. You'll also learn which methodologies are being used to conduct Vitamin D testing and what the advantages and limitations are for each type of Vitamin 25(OH)D assay. And find out why the Vitamin 25(OH)D levels and reference ranges used to report the results generated by different Vitamin 25(OH)D test methodologies can confuse patients and physicians. You'll get the latest information on the vigorous debate going on about what level of Vitamin D should be used by clinicians to determine a patient's sufficiency.

Find out how the healthcare establishment picked an RDA number that-as clinical knowledge advances-is much too low to support optimum health. And how new clinical studies are providing persuasive evidence that the daily intake of Vitamin D should be closer to 5,000 units per day. Understanding the changing science behind Vitamin D and why it is the fast-growing assay, by volume, on your lab's test menu is critical to the future success of your lab. At the end of this session, you'll come away with steps you can take that will help position your laboratory as a valuable resource on all aspects of Vitamin D testing. The surging demand for Vitamin D testing has great clinical and financial importance for your laboratory.

Register today

for "The A-to-Z of Vitamin D: Why It's Today's Hottest Lab Test" on Wednesday, February 24, 2010 at 1:00 p.m. EST.

And don't forget the question-and-answer session that allows you to pose your specific questions to this world-renowned expert in vitamin D testing. This direct access will help you get advice and insight that's tailored to the unique needs of your laboratory. So don't wait! Reserve your "seat" today for this very special program.

For one low price—just $195 (through 2/12/10; $245 thereafter)

—you and your entire team can take part in this fast-paced, insightful audio conference. Best of all, you’ll be able to connect personally with either of the panelists when we open up the phone lines for live Q&A.

How to Register Now:

1. Online
2. Call toll free: 800-560-6363.

Your audio conference registration includes:

• A site license to attend the conference (invite as many people as you can fit around your speakerphone at no extra charge)
• Downloadable PowerPoint presentations from our speakers
• A full transcript emailed to you soon after the conference
• The opportunity to connect directly with our speaker during the audience Q&A session

Register Now! Or for more information, call us toll-free at 800-560-6363.

Distinguished Presenter:
Bruce Hollis has studied vitamin D metabolism, molecular function and assay techniques for the past 35 years. He is a trained nutritional biochemist who has studied maternal and infant nutrition related to vitamin D for his entire tenure. He earned his Ph.D. in 1979 from the University of Guelph in Ontario, Canada. Hollis currently has active National Institutes of Health (NIH) projects investigating vitamin D requirements during pregnancy and lactation as well as its role in the development of childhood asthma and infection prevention.

ACCENT® Continuing Education Credit The American Association of Clinical Chemistry (AACC) designates this program for a maximum of 1.5 ACCENT® credit hours towards the AACC Clinical Chemist’s Recognition Award. AACC is an approved provider of continuing education for clinical laboratory scientists in the states of California, Florida, Louisiana, Montana, Nevada, North Dakota, Rhode Island, and West Virginia.