Is Your Laboratory Properly Utilizing Social Media?

| December 31, 2012

Utilizing Social Media in Outreach
Marketing for Clinical Laboratories

Social media is one of the biggest platforms where you can reach out and target any type of audience depending on your niche. Social media allows you to make quick announcements about your products or services. Social media has been effectively used by many businesses to gain quality leads and achieve marketing goals.

Impact of social media on clinical labs

 Social media is an effective news distribution channel. You can provide real time updates regarding your services to a worldwide audience. It is also an effective way of communicating with the patients and clients and offers them instant support. Another most important aspect of social media is its ability to facilitate two way communications with any individual instantly. This is very important to clinical and pathological laboratories to obtain feedback from their clients and customers and help them improve their overall user experience.

Social media has a great impact on any industry. Many industries are already using professional help in the social media campaigns and the medical community is also not too far behind. Today almost all major clinical laboratories own a twitter handle and interact with their clientele. This empowers them in many ways from getting the word out to gaining significant brand recognition.

By: Millennial Consulting Justin M. Clark

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Category: Digital Pathology News, Education, General Healthcare News, Marketing, Pathology News

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