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Courtesy of Dr. Richard Friedberg, Issues of Interest Section on CAPConnect: CAP members may be aware of the American Osteopathic Association’s (AOA) recent “Doctors That DO” advertising campaign, which includes two print ads that many...

Last Friday I published a post on a recent ad campaign put out by the American Osteopathic Association (AOA) that many felt in response was "tone deaf", "misguided", "inappropriate" and "awkward" with a call from many for the AOA to pull the...

According to its website, the American Osteopathic Association (AOA), it has launched a new campaign entitled "Brand Awareness Campaign" which it claims is "taking osteopathic medicine to a wider audience with a new brand awareness campaign,...

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