2011 Distance Learning Leadership Science Series
One Week Left to Register for APF's September Webinar Program
"Developing a Successful (and Compliant) Sales & Marketing Program"
With Speakers, Rick Cooper, Esq. and Jane Pine Wood, Esq.
This webinar program will aid participants in understanding the legal and regulatory issues related to sales and marketing practices for the laboratory.
Rick Cooper and Jane Pine Wood will explain the process of developing formal (and legal) guidelines for sales and marketing activities within your practice or lab.
Participants will understand how to properly conduct and document education for lab sales and marketing personnel and why ongoing review of marketing practices is crucial for success and compliance.
This 45 minute presentation followed by Q & A will take place
Thursday, September 22, 2011
(12 pm PT, 1 pm MT, 2 pm CT, 3 pm ET)
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$149 per APF Member
$199 per Non-Member
Register online at www.apfconnect.org
or by calling 1-877-993-9935
Call-in information and program materials will be forwarded via email to all registered participants several days prior to the program. If you have any questions please contact the APF National Office.
Online registration will be accepted until 12 am (Central) Wednesday, September 21st Late registrations (day-of-program) must be made by calling the APF National Office at the number listed above.
About Our Speakers; Rick Cooper and Jane Pine Wood
Rick Cooper and Jane Pine Wood are attorneys with McDonald Hopkins LLC. Both their practices focus on healthcare law, representing clients in transactional, restructuring, corporate, regulatory, reimbursement, contractual, strategic planning, and venture matters. Practice group clients include private practice and academic physician groups, hospitals and health systems, laboratories, healthcare associations, multi-specialty clinics, outpatient medical facilities, and healthcare technology companies.
Rick is Chair of the National Healthcare Practice Group and Co-chair of the Healthcare Restructuring Practice Group and also serves on the firm's Board of Directors. He obtained his JD at Georgetown University Law Center and undergraduate degree Syracuse University. Rick is admitted to the bar in the state of Ohio.
Jane obtained her JD at Vanderbilt University School of Law and undergraduate degree at Texas A&M University. Jane is admitted to the bar in Massachusetts, Ohio and Tennessee.
Both Rick and Jane are frequent speakers on laboratory and pathology issues at state and national conferences and contributing authors to numerous laboratory and pathology publications. They have also been honored with listings in "Best Lawyers in America" for health law.
Save the Date for Upcoming APF Educational Programs:
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October 19-23, 2011
APF is pleased to present Lab Management and Business tracks for the
ASCP 2011 Annual Meeting / WASPaLM XXIV World Congress
Venetian Hotel, Las Vegas, NV
Attendee Registration and Meeting Guide available at www.ascp.org
American Pathology Foundation Presents its
Fourth Annual Practice Management Boot Camp:
November 10-11, 2011
JW Marriott Cherry Creek, Denver, CO
Tour of UniPath
Attendee Registration and Conference Brochure Available
APF 2012 Spring Conference
February 29 – March 2, 2011
Marriott Marquis Hotel & Marina, San Diego, CA
Exhibitor Registration Available in September, 2011
Attendee Registration and Conference Brochure Available in October, 2011
