Marketing

The significance of fact checking and editing is paramount in any form of copywriting. But it's importance doubles when it comes to sensitive fields such as medicine. Content both good and bad will have repercussions. Sometimes the line between...

It is important for copywriters to understand and apply good SEO techniques in their copywriting as the two are very closely related. While the value of well-written content is unparalleled, there is also a way in which you can combine quality...

Utilizing Social Media in Outreach Marketing for Clinical Laboratories Social media is one of the biggest platforms where you can reach out and target any type of audience depending on your niche. Social media allows you to make quick...

A Brief Guide to Clinical Laboratory & Medical Device Marketing Marketing to medical practices and pathology laboratories is a very dynamic process. Staying in touch with the latest industry trends and technologies is the most important...

An outreach program can benefit clinical laboratories in multiple ways, from strengthening relationships with physicians to engaging patient communities and contributing to the bottom line. It can bring economic value by developing a rapport...