March 17, 2008

Health texting is becoming more common in the U.S.

BY Dr. Keith J. Kaplan

The Wall Street Journal previously reported (11/20, D1, Zimmerman) reports that Americans’ use of text-messaging services to obtain health information is increasing. This method "is fast, cheap and private.  Unlike voice mail, it is easier to recall and easier to respond to.  And unlike email, it doesn’t require a BlackBerry or other email device when people are on the go." Consumers use these programs to obtain information about foods, drugs, illnesses, or to receive reminders to take medication and keep appointments.  Most programs which offer health advice are free to consumers.  But some providers "are beginning to capitalize on the concept."  For instance, "Intelecare Compliance Solutions Inc., based in New Haven, Conn., sells a service — which companies can then provide to their employees or customers — that sends text, email or voice-mail messages reminding users to take their pills, refill prescriptions, get to appointments or check vital signs."  According to Intelecare, "Drug companies, insurers, and large employers hoping to improve efficiency and decrease absenteeism are" its "main customers."

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